Plush Puppy Body Building Shampoo helps boost coats wanting or needing a fuller and thicker appearance!
The absolute answer in dog shampoo for volume, this shampoo does have enormous lift and a bodifying effect to the coat without an artificial feel.  It is also beneficial to the coat as it is primarily naturally derived and infused with beneficial plant extracts. Body Building Shampoo is bolstered by Wheat Protein and Wheat Starch with D-Panthenol and Lichen extract. 
It will give the appearance of a naturally thicker and fuller coat and can be used on the whole dog or just in areas requiring extra lift or body. It gives you the profuse, dense coat and will bodify a coat when there isn’t enough coat.
Designed specifically for full coated breeds such as Poodles, Old English Sheepdogs and excellent for double coated breeds after shedding including  Malamutes and Samoyeds, but can be used on any coat that needs lift.
It will not flatten or soften the coat.
As with all shampoos, take care not to get near or in the eyes. Use Plush Puppy Lets Face It no tear formula shampoo to clean faces.